Masterclass

Reaching the right people to make the most of your outreach.

“Working with ERIC has been an incredible journey of innovation and collaboration. Providing young people with a platform to explore and understand creative careers is essential to our industry's success. It's a joy to collaborate with the ERIC team, who are always on hand to assist and guide us in curating content that engages and inspires our target audience.”

Rosie Snell | Marketing Manager

Challenge

  • Masterclass are always looking to expand its reach and connect with a diverse range of young people across the UK.

  • The team wants to create meaningful connections with the young people that the Charity is trying to target.

  • The team has faced challenges with other platforms like TikTok in balancing social media trends and maintaining their branding and professionalism.

ERIC solution

  • ERIC offers Masterclass an easy, instant way to connect with the next generation.

  • The app’s focus on the creative industries ensures that Masterclass’ content reaches its target audience, without getting lost in the algorithm.

  • ERIC’s format and expertise allow Masterclass to retain its own branding and identity, while elevating its outreach to young people.

Results

  • Masterclass has successfully reached a significantly larger audience from outside of London and further up North.

  • In their first six months of using the platform, Masterclass engaged with 4,220 young creatives on ERIC, of whom, 50% are from outside of London.

  • ERIC’s targeted and engaged community has shown a strong interest in Masterclass’ internship opportunities, where the team has seen a notable uptick in applications.

  • ERIC’s expertise has provided Masterclass with valuable insights into the wider creative industries, offering benchmarks for success and areas for improvement. This has been instrumental in refining the team’s outreach strategy.

Looking ahead

  • The Masterclass team is excited about leveraging ERIC’s data to maximise impact and continuously improve the Charity’s outreach efforts.

  • The team plan to share a wider variety of content on the ERIC platform to educate young people about the theatre industry and raise awareness of Masterclass’ work.