bandstand

Employer Case Study - Expanding Reach & Making the Industry More Accessible

“Working with ERIC has been enormously fulfilling and allowed us to speak to a huge pool of engaged young people that we just frankly wouldn’t have been able to otherwise. The ERIC team have been really collaborative and helpful, and always willing to answer our many (many, many) questions.”

Lottie Marriner | Head of Copy

Challenge

  • bandstand is a small advertising agency based in London. Their team is incredibly passionate in nurturing young, diverse talent and supporting them in the advertising industry. However, with limited entry-level positions available, they are looking for other ways to make this happen.

  • bandstand do run an internship programme, however, for a team and organisation of their size, they've realised it's not feasible to do this at scale.

  • bandstand has explored alternative career platforms, but they've found that these platforms don't quite hit the mark with the target audience they’re looking for. Plus, they tend to prioritise more on recruitment than on the team’s mission.

ERIC solution

  • Teaming up with ERIC has provided bandstand with instant access to thousands of young people nationwide actively seeking support and guidance from professionals in the creative industries.

  • With its user-friendly features, ERIC's platform simplifies the process for bandstand's team to share advice, tips, tricks and support through various mediums such as articles, videos, and events.

  • ERIC's expertise in engaging with younger and diverse demographics empowers bandstand to communicate more effectively and make a significant impact.

  • Aligned perfectly with bandstand's creative ethos, ERIC's modern, youth-focused approach energises the bandstand team, making it a platform they are eager to utilise to its fullest potential.

Results

  • In just 3 months of using ERIC, bandstand’s career content had supported over 1,000 young people on their journey into the Advertising Industry.

  • Of these, 46% are from an underrepresented background and 55% are from outside London.

  • The bandstand team has found great joy in partnering with ERIC, experiencing a sense of fulfillment as they contribute to nurturing the next generation.

Looking ahead

  • The team feel like there is so much scope and opportunity available, and they are always coming up with new ideas of how to utilise the platform

  • bandstand plan to curate even more content for their profile, sharing insights and tips to encourage young talent to consider a career in the Advertising industry. They are also currently organising online workshops to engage young talent in a more personable way.

  • bandstand is looking forward to delving deeper into ERIC's data and insights to interact with users more effectively, offering guidance where it's most needed.