National Film & Television School

Increasing diversity & creating positive connections

“The ERIC App is a fantastic resource for young people looking to kickstart their creative careers, and we are excited to be a part of this helping to inspire the next generation of talent. Working with ERIC and their team has been so easy, with lots of helpful advice and support always on hand.”

Rachel Phelan | Marketing Manager

Challenge

  • The National Film and Television School (NFTS) are always looking to make its student body is as diverse as possible. Each year, their goal is to improve diversity in terms of background, experience and widening representation in the industry, meaning they have a broad target audience to reach.

  • The team have limited resources and budget, but aim to spread awareness about the school and reach wider audiences across the UK who may not have known about its existence or think that the NFTS could be an option for them.

ERIC solution

  • Teaming up with ERIC has enabled NFTS to effortlessly target and reach 16-25-year-olds across the UK, specifically those aspiring to enter the creative industries.

  • ERIC’s youth-focused approach has helped NFTS engage more authentically with young people, increasing brand awareness and building a pipeline of future students.

  • The active and growing community on ERIC consists of individuals exploring career options after school and university—the exact audience NFTS aims to reach.

  • The ERIC team’s Gen Z expertise and hands-on support have enabled NFTS to maximise the platform's potential without compromising their brand guidelines.

  • ERIC’s user-friendly features have made it simple for all NFTS team members and departments, regardless of technical experience, to use the platform and reach younger audiences.

Results

  • Since using the platform, NFTS has seen an increase in interest from young people e.g. at multiple careers fairs, students have mentioned they learnt about NFTS through the ERIC app.

  • In 11 months, NFTS has successfully engaged 8,065 young creatives with their posts on the ERIC app.

  • Of these, 43% are from a global majority background, 26% have had free school meals, and 32% are part of the LGBTQIA+ community.

  • These positive interactions highlight ERIC's value in increasing brand awareness and encouraging young people to consider NFTS as an option, even before deciding on their future careers.

  • The team recognises a broad mix of people on the app, from those looking for events, courses, and networking opportunities to those landing jobs. The platform really is filling a gap in the creative sector, and that audience continues to grow.

Looking ahead

  • NFTS have renewed their annual partnership with ERIC and plan to invest more time in creating evergreen content for the platform, further supporting ERIC’s community throughout the application process.

  • The team is excited about the platform’s growth potential and looks forward to seeing the school grow alongside it. They intend to promote more opportunities on ERIC, collaborating with a mix of industry partners to enhance access to the Film, TV, Games, and broader creative industry.