Penguin Books

Connecting authentically with Gen Z.

“Over the last couple of years, Penguin have really enjoyed partnering with ERIC to reach engaged younger audiences who may not have been on our platforms already. The data insights and general support that the ERIC team offer have been brilliant!”

Emily Large | Programmes and Outreach Advisor

Challenge

  • Penguin Books want to reach Gen Z audiences from underrepresented backgrounds who aren’t already on their platforms.

  • The team aim to reach audiences who may not have considered publishing before, and therefore seek to reach new audiences for their roles & initiatives.

ERIC solution

  • ERIC’s audience perfectly aligns with Penguin Books’ efforts to diversify the publishing industry.

  • The platform's unique format, and the ERIC team’s significant reach on TikTok, enable Penguin Books to connect with talent they wouldn’t have found elsewhere.

  • ERIC is incredibly user-friendly and straightforward, allowing the platform to become a natural part of Penguin Books’ recruitment process when advertising entry-level roles and initiatives.

Results

  • ERIC’s engagement reports & statistics have provided the Penguin Books team with valuable insights on improving their recruitment and outreach efforts.

  • Based on ERIC’s recommendations, the Penguin Books team created content supporting their application process. This increased their engagement by 250%, and Penguin Books’ profile has quickly become one of the most popular on the ERIC app.

Looking ahead

  • Penguin Books are looking forward to further utilising ERIC’s resources, helping them to stay informed of industry trends and developments.

  • ERIC’s insights continue to prove invaluable in helping Penguin Books connect with new generations of talent.

  • The Penguin Books team plan to review their success to further refine their recruitment & outreach strategies going forward.