Publicis Groupe UK

Effortlessly & authentically reaching new pools of diverse talent.

Challenge

  • Publicis Groupe UK is always looking to reach new pools of talent, including people who may not have previously considered careers in advertising, have encountered barriers to entry, or lack confidence or support. 

  • Publicis Groupe UK is always looking to showcase its culture and provide insights into what it’s like to work with them.

ERIC solution

  • Teaming up with ERIC has been really impactful for Publicis Groupe UK. ERIC’s platform has supported Publicis Groupe UK’s early careers team, saving them time and resources.

  • ERIC's expertise in engaging with younger and diverse demographics hits the key objective of this partnership. Their deep understanding has been instrumental in reaching out to the right talent.

  • ERIC's focus on the creative industries has been a USP for Publicis Groupe UK. ERIC’s team simplify and translate the complexities of the advertising industry, making it more accessible to potential candidates.

  • The user-friendly features of the platform make it easy for Publicis Groupe UK to showcase its culture and build brand awareness seamlessly. With everything just a touch away, Publicis Groupe UK can effortlessly connect with their target audiences.

Results

  • In only 9 months of using ERIC, Publicis Groupe UK has made 12 successful new hires, filling roles that are typically hard to find candidates for. They made their first hire within 3 months of signing up to ERIC.

  • Publicis Groupe UK initially thought ERIC would only be good for traditional entry-level roles like account management. However, they discovered it works well for a variety of positions, such as digital, data and analytical roles, in addition to more creative roles.

  • Publicis Groupe UK values soft skills and potential over experience. Candidates from ERIC embody this ethos, showing passion and dedication for the creative industries.

  • ERIC brought in candidates quickly, which is vital for Publicis Groupe UK and their high hiring volume across Early Careers.

Looking ahead

  • Publicis Groupe UK plans to invest more time, content, and roles on the ERIC platform, aiming to boost its brand awareness and expand its profile. They're keen on sharing a wider range of roles through the platform.

  • Finally, Publicis Groupe UK can see the benefits of the data ERIC collects. While they are typically data-led, ERIC can gather additional data points, which are shared with Publicis, who are able to leverage it to enhance its outreach efforts continuously.