Mae & Sam are used to being in the spotlight.
From press interviews to keynote speaking gigs, Mae & Sam are well-rehearsed when it comes to sharing what they know.
They’re always happy to talk about the ERIC story, but they also have their own specific areas of expertise.
Scroll down to find out more.
As featured in
What does Mae speak about?
Mae is the business-facing one.
She’s always lending quotes to the press about the state of the talent market and giving talks about how to be better at attracting new generations of talent.
Mae’s topics of expertise are:
Recruiting & retaining Gen Z talent.
Improve on diversity & inclusion in a business.
Raising investment as a female founder.
Mae’s typical audience is creative businesses who want to access and hire diverse young people.
What does Sam speak about?
Sam is the education-facing one.
Sam’s constantly appearing on education podcasts, writing pieces for research papers and doing talks to schools about the world of careers in the creative industries.
Sam’s topics of expertise are:
Understanding Gen Z & Gen Alpha as a generation.
Best practice for delivering careers education to young people.
Short, comprehensive overviews of careers in the creative industries.
Inspiring students with her own alternative career journey.
Sam’s typical audience is education-focused think tanks & organisations, councils, schools and universities.
“Team ERIC's insights into Gen Z and Alpha have been invaluable to the work of University Alliance and our members. Gen Z/Alpha are our students and staff of today and tomorrow. These insights have enabled us to take a ruthless look at our engagement and offer.”
Vanessa Wilson, CEO, University Alliance
“It was fantastic to offer our members such an insightful talk into getting better at hiring Gen Z....open with the ERIC revelations and we gained super practical, immediately effective, tips.”
Gwyn March, CPD Advisor at The Institute of Practitioners in Advertising
“Samantha's talk to Bristol Creative Industries on ways to immediately get better at hiring Gen Z was a real eye-opener... to make sure we offer an environment where they can thrive - one that is inclusive and diverse.”
Chris Thurling, Chairman of Armadillo & Chair of Bristol Media
Want to see what we’ve been featured in recently?
We’re always in the press, doing talks and getting awards. See what we’ve been up to lately on our press page.